I have to admit I had never heard the term: “The Wow Factor.” I first heard it a few weeks ago when someone was describing a personal demonstration they had that had gone beyond what they expected. They said, “I hadn’t left room for the Wow Factor.”

I started to look more deeply into the Wow Factor and found this on the Internet: “it is ALWAYS simple — and, literally, makes someone say “WOW!” This article was talking about a person’s business and that each business, if desiring true success, should focus on defining and demonstrating their Wow Factor.

This week my husband and I are traveling in the San Francisco area and we have been focused on The Wow Factor, so much so that we are finding that it is showing up everywhere we go. We are literally being WOWED in our travels. People are most definitely wowing us. At the end of the day, we added up our Wows and were quite pleased. So, this being said, the Wow Factor is an intention we can take on for our lives and give it our attention. As we know that where our intention and attention goes, energy flows, it seems that focusing and giving attention to being wowed will create more Wow experiences. It’s scientific!

If you are still not clear on what this factor is, here’s a clue. First of all, it is a positive Wow. Where in your life experience have you received a little more than you expected? Where has someone stepped up beyond your expectations? When have you found yourself in an experience where you just couldn’t believe how good it was? When have you just wanted to take a breath and say, “Wow!” because of something amazing that showed up in your life?

We are in charge of our Wow Factor in that it is up to us to be open and receptive to being wowed. If we are looking for the good in our life to show up, Wow should and will follow. And, when something that seems less than Wow shows up, we should be surprised and look to see what in us is not expecting or accepting those Wows.

Also, the Wow Factor goes both ways, so we need to ask ourselves “Are we living a Wow life? Are we wowing others in the way of giving love, service and commitment?” Giving and receiving is a continuous flow. We can’t collect Wows and hoard them. We must give as many as we receive.

The most important thing about receiving the Wow Factor is that although you are giving your intention to it, you must not direct where it will go. In other words, get out of the ways of how you will be wowed. Just know that you are walking through life on the path of great Wows! Have I said “Wow!” enough?

Have a Wow-filled day!

Love and Aloha,

Rev. Rita Andrilelo-Feren, Co-Founding Director CSL Kaua`i and the Institute of Magnificence and Author of “What Do I Need to KNOW? 101 Thoughts That Changed My Life” and “This Thing Called Treatment,” both available on Amazon.